The Great Whisky & Water Debate

21 Июль 2015

So, here we are again, a few friends sitting around a table asking that long debated question. When should you add water to whisky?

Before I begin, let’s get something straight. When it comes to whisky, blended, malt or otherwise, there are NO RULES. I hear all sorts of “you must always” or “you should never” in my travels, which make me shiver. The whisky we drink today is rather far removed from its origins, so over time, rituals and rules have been added to create a sense of belonging. You know the rules - you join the club. 


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Single Malt Whisky As An Investment

22 Июнь 2015

You'd be surprised how much I get asked about whisky investment. It is a hot topic right now and one that is only set to grow and gather momentum as the world turns on to the fact that returns on whisky are far better than any returns from, in the UK's case, any high street bank or building society.

There is also a feeling of 'winning' about it, and not in the Charlie Sheen sense of the term as, like any investment, you are playing a long or short form of gambling. 

The benefit of whisky investment vs. traditional stock market investment is, in its most simplistic of rationale, the fact that the liquid very rarely goes down in price. 


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How the Maverick Whisky Makers of Dufftown Took Glenfiddich Straight Malt to America

21 Апрель 2015

The Highlands of Scotland are used to the occasional revolution. The clans of old thought nothing of a rebellion, an element of the Scots mentality that is still prevalent today. We actually cover a lot of this in our famous documentaries such as Braveheart and Trainspotting! Mavericks have shaped the history of our country and the politics of our nation, and our revolutionary thinkers have brought innovation to the worlds of Science, Engineering, and Philosophy.

But the world of whisky in which we live at Glenfiddich has also changed greatly over the past 500 years. And no change was greater, no revolution as significant, as the Single Malt revolution led by Sandy Grant Gordon, the journey of which we have documented in our latest film, Case of Dreams, in quite spectacular fashion.

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Glenfiddich 21 Year Old Whisky: Raised in Scotland. Roused by the Caribbean

21 Апрель 2015

With its rich, sweet and exotic taste, having been finished in casks that once contained our very own specially made Caribbean rum, Glenfiddich 21 Year Old is a truly special expression.

To celebrate its unique place amongst our range of single malts and to bring to life its distinguished history, we recently unveiled this famous whisky in a new, exciting and altogether ground breaking way. You may have seen it:

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The Explosive Art Behind Our 21 Year Old Whisky

13 Апрель 2015

Our 21 Year Old whisky is not what you would expect from a traditional Glenfiddich expression. Finished in hand-selected Caribbean rum casks that have previously contained our very own specially made rum, it brings a wealth of exotic flavours to our signature taste.

Recently, we took some time to speak with London-based Benedict Morgan, the still life photographer who’s helped us to create our recently revealed “Raised in Scotland. Roused by the Caribbean” campaign - an equally extraordinary and expressive campaign to celebrate this fine expression and bring to life its fascinating story, vibrant character and distinctive, complex flavour like never before.

We caught up with Ben behind the scenes.

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